From 24th to 26th February, the global metal packaging community gathered in Dubai for the first-ever World Can Experience. The event welcomed over 300 professionals, uniting canmakers and suppliers for three days of insightful discussions, technical expertise, and unparalleled networking opportunities.
The Women in Canmaking Association (WICA) was proud to attend and play a significant role in shaping the conversations around inclusivity and diversity within the industry. Representing our non-profit association were Co-founders Janis Osborn and Martha Rojas, who had a fantastic time connecting with women across the sector and exchanging insights.
Dubai meets WICA
On the afternoon of Wednesday 26th February, Janis and Martha took to the stage to deliver a presentation introducing WICA, our mission, and our vision for the future. The discussion highlighted the importance of empowering women within the industry and the need for continued advocacy to ensure gender diversity in leadership and technical roles, with insights into WICA’s upcoming event and content program for 2025.
A milestone moment!
To our surprise, during Tuesday night’s dinner, Janis and Martha both received a prestigious award for their efforts in promoting diversity and inclusion in the industry. The recognition served as a testament to WICA’s ongoing mission to foster opportunities for women in canmaking. We couldn't be prouder – these awards are dedicated to the whole team working behind the scenes, including fellow Co-founder Sarah Davison!
2025 success and plans for 2026
World Can Experience’s Director Fernando Fuentes expressed his delight at the overwhelming success of this inaugural edition. “Breaking the 300-attendee mark in our first edition is truly incredible,” he said. “I believe people have appreciated the event as a whole – a young team with innovative ideas and a different, fresh approach.”
With its debut event exceeding expectations, World Can Experience is set to return in 2026, promising even more opportunities for learning, networking, and innovation. For WICA, this event marked an important step in increasing visibility for women in the industry, and we look forward to building on this momentum in future editions.
Thank you for having us, World Can Experience. We look forward to next year’s event!
www.worldcanexperience.com
