We’re pleased to introduce our new segment of the WICA blog, where we'll highlight the achievements, goals, and ideas of our beloved women in canmaking community!
One of WICA's main goals has always been to amplify the voices of the women in our industry. The WICA Membership Spotlight allows us to realize that goal, while also providing an opportunity for our members to get to know one another and share in the celebration of our collective successes and aspirations.
This month, we’re proud to feature Renata Juvillar, Business Development Executive at EKL Machine. Renata’s story is a testament to the unexpected paths that can lead to a career in canmaking and the power of mentorship and curiosity in shaping professional growth.
An Unexpected Beginning
Renata didn’t set out to work in canmaking — her background was in the energy and oil & gas sectors, where she specialized in logistics and complex project management. A chance opportunity with industry leader Martha Rojas introduced her to canmaking, when she supported a logistics proposal for a major canmaker. That project opened the door to the industry, and Renata has been building her career here ever since.
What Fuels Her Passion
At EKL Machine, Renata thrives on the variety of opportunities her role provides. From 2-piece food cans to 3-piece specialty products, every project offers something new to learn. She shares that, “The more I learn, the more passionate and invested I become,” highlighting how her role has expanded well beyond logistics into every vertical of the industry.
Overcoming Challenges
Like many women entering a technical field, Renata faced a steep learning curve. While she understood logistics inside and out, the technical aspects of machinery and engineering were new to her. Thanks to the support of her team at EKL, she’s been able to grow her confidence and knowledge, proving that adaptability and openness to learning are key to success.
Advice for Women in Canmaking
Renata encourages other women to explore the industry with curiosity and confidence. “This is a truly fascinating industry — one where relationships matter and collaboration thrives,” she says. With a spirit of camaraderie that extends even across competitors, Renata believes there’s a place for anyone willing to learn and contribute.
The Power of Mentorship
Renata credits much of her career inspiration to Martha Rojas, who first opened the door for her and has remained a role model ever since. Martha’s leadership and reputation in the industry continue to inspire Renata to reach higher and invest fully in her own path.
What WICA Means to Renata
For Renata, WICA represents belonging and empowerment. “Being part of WICA means belonging to a network of strong, talented women who support each other in an industry that hasn’t always been diverse,” she reflects. Together, she believes, WICA members are helping shape a stronger and more inclusive future for canmaking.
Renata’s journey reminds us that careers in canmaking can start in unexpected places — and that with curiosity, mentorship, and persistence, women can thrive in every corner of this industry. Her story reflects exactly what WICA stands for: connection, empowerment, and the celebration of women shaping the future of canmaking.
